Operations · Economics · Proof
Expensive operational work
shouldn’t need this much
human labor.
Vera Capital finds expensive operational work that should not require as much human labor, redesigns or automates it, and proves the financial impact.
Grand Rapids, MI · West Michigan
How it works
Find it → baseline it → remove labor → prove $
Proof of value first. Implementation next. A performance component where the savings are measurable — not hours on a clock.
01
Find expensive work
Locate operational work that still burns people-hours — handoffs, rework, exceptions, manual reporting, tribal knowledge — where the cost is real and recurring.
02
Baseline the dollars
Put a number on it before we touch anything: hours, error cost, cycle time, margin leak. If we can’t measure it, we don’t pretend we can prove it.
03
Redesign or automate
Change the process. Remove steps. Automate only where it earns its keep. Keep what already works. Tools are a means, not the product.
04
Prove the impact
Show the before/after in dollars. Then a performance component where savings are measurable — proof of value first, not an open-ended retainer.
Who it’s for
Operators who feel the cost of human labor in the work
Built for people who run mid-market, ops-heavy companies — not committees shopping for another “AI initiative.”
A principal-led team that digs into how work actually gets done, removes expensive labor where it shouldn’t be required, and stays tied to results you can see on the P&L.
Economics: prove value → implement → share in measurable impact. We don’t invent a fee percentage up front, and we don’t sell hours as the offer.
A good fit
Owners, CEOs, COOs, and CFOs who own the P&L
Mid-market, ops-heavy companies (multi-location, distribution, services, and similar)
Work that still depends on too many people doing expensive, repeatable labor
You want proof in dollars — not a slide deck about “AI”
What we’re not
Clear expectations
If you want an AI demo reel, we’re the wrong firm.
Not an AI agency. We don’t sell tools, demos, or hype.
Not hourly consulting. We don’t bill time as the product.
Not private equity. We are not buying your business.
Not a transformation program. No war rooms, no buzzword theater.
Contact
Got operational work that’s quietly expensive?
Send a short note about the business and where people still do work that shouldn’t need that much labor. If it’s a fit, we’ll talk.
Where
Grand Rapids · West Michigan first